Aplo Systems builds the AI-powered systems that find clients, follow up with leads, onboard customers, and manage operations — so your business runs without you in every conversation.
Your best clients come from word of mouth. That's great until it isn't. Referrals slow down, dry up, or stop, and you have no system to replace them. Growth becomes a waiting game.
Leads come in and fall through. Follow-ups happen when you have time. Onboarding depends on you walking someone through it personally. You know things are slipping. You just don't have the bandwidth to fix them.
Nothing happens without you. Quotes, calls, follow-ups, onboarding: it all runs through you. That's not a scalable business. That's a job you can't take a day off from.
Most service businesses are running today's operations on yesterday's processes, not because they're behind, but because nobody showed them the machinery exists.
An AI-powered lead generation system that runs continuously, not dependent on referrals, word of mouth, or your personal network.
Custom automation workflows that handle follow-up, onboarding, task routing, and reporting. The work gets done without you doing it.
When your systems run independently, you move from operator to owner. That's the actual goal.
Four steps. Same process whether you start with lead generation, operations, or strategy.
A free 20-minute call to understand your business, your bottlenecks, and your goals. We tell you which system makes sense, and whether we're the right fit, before any commitment.
We map the system before we build it. You see the architecture, the components, and the expected outcomes. Nothing gets built until you've approved the design.
We build, test, and deploy. You're involved at every review checkpoint. You're not handed a finished product you don't understand.
Once live, we monitor and adjust continuously. Systems don't get set and forgotten. They get refined.
Most clients start with the system that solves their most urgent problem. We build from there.
We build the full lead acquisition machine — Meta ad campaigns, AI-powered lead qualification, automated follow-up sequences, and a complete CRM pipeline. Every component is connected. Every lead is qualified before it reaches you.
We map your internal operations and build custom AI automation workflows — client onboarding, task routing, reporting, follow-up sequences, internal communications. Scope and pricing determined through discovery.
Book a Discovery CallFor founders who need ongoing AI strategy and implementation, not just a one-time build. We act as your embedded AI leader: scoping opportunities, overseeing builds, and driving adoption across the business.
Learn MoreYou run a service-based business doing $50K or more per year
You're the owner and the decision-maker
You know your business could run better; you just haven't had the right system
You're tired of growth depending entirely on your personal effort and network
You want infrastructure that works without you managing it every day
You want a one-month test with no real commitment to building something
You need to personally approve every automated action before it executes
You expect any system to produce results in week one before it's had time to operate
I'm Ricardo Rubi, co-founder of Aplo Systems. I built this company because capable business owners were spending their days trapped in work that should be automated, and there was no accessible path to fix it without an enterprise price tag and a six-month implementation.
Every system we sell, I've built and tested myself. My brother Jose builds alongside me. We don't outsource the work. We build it, QA it, and stand behind it.
An AI automation consultancy. We design and build AI-powered systems for service-based businesses — lead generation, internal operations, and ongoing AI strategy. We're not a marketing agency. We don't run one-off campaigns.
Service-based business owners doing $50K or more per year who are the decision-makers in their company. The specific industry matters less than the problem. If you're running critical processes manually and want to change that, we're likely a fit.
That's what the strategy call is for. We'll look at your business in 20 minutes and tell you where the biggest bottleneck is, and which system addresses it. No commitment required.
No. Ricardo and Jose build everything in-house.
A qualified lead is someone who fits your ICP (Ideal Client Profile) and has stated that they're looking to enter a sales call with you with the intent of retaining your services. Your ICP (industry, revenue range, geography, buying signals) is defined together during the onboarding call so the definition matches your business, not a generic template.
You don't pay. Full refund. No fine print about market conditions. This applies to both the DFY and Hybrid tiers of the Lead Generation System.
No. We build everything from scratch — Meta ads setup, CRM, lead forms, automations. If you already have them, we work with what's there.
The system stays with Aplo Systems. If we hit the guarantee, you continue on a month-to-month subscription that gives you access to the CRM and automations we've built and tuned for your business. No long-term lock-in. Cancel any time. You keep your leads and your data.
Book a free 20-minute strategy call. We'll identify the biggest bottleneck and tell you exactly which system addresses it, and whether we're the right fit.
Book a Free Strategy CallNo pressure. No pitch deck. Just an honest conversation.